Marketing Trivia Questions

  • ❓ 107+ questions
  • 🗂️ Business
  • 🎚️ Easy to expert
  • ✨ Free to play

Promoting and selling products. Play Marketing trivia solo to sharpen your knowledge, or challenge a friend head-to-head in Trivia Tango — every question comes with an explanation so you learn as you play. Questions span every level, from easy warm-ups to expert-level stumpers, so there's a real challenge here however much you already know.

Download on the App StoreGet it on Google Play

Already playing?

Sample Marketing Quiz Questions

A mix of easy, medium and hard — questions run from warm-up to expert, so there's a real challenge at every level. Think you know the answers? Play to find out.

  1. This acronym describes the practice of optimizing websites to rank higher in search engine results.

    Difficulty: Easy
    • SEO
    • PPC
    • CRM
    • ROI
  2. This simple metric represents the number of people who see a piece of content on social media.

    Difficulty: Medium
    • Reach
    • Engagement
    • Impressions
    • Frequency
  3. This Google algorithm targeted manipulative link schemes and over-optimized anchor text in backlinks.

    Difficulty: Hard
    • Penguin Update
    • Panda Update
    • Pigeon Update
    • Pirate Update
  4. This term describes the specific group of consumers most likely to purchase a company's products or services.

    Difficulty: Easy
    • Mass Market
    • Customer Base
    • Target Audience
    • General Public
  5. This approach creates urgency by offering products or deals for a limited time only.

    Difficulty: Medium
    • Flash Marketing
    • Scarcity Marketing
    • Urgency Pricing
    • Time-Box Selling
  6. This incrementality testing approach randomly holds back a portion of users from seeing ads to measure true impact.

    Difficulty: Hard
    • A/B Testing
    • Split Testing
    • Holdout Testing
    • Lift Analysis
  7. This marketing metric represents the percentage of visitors who complete a desired action on a website.

    Difficulty: Easy
    • Conversion Rate
    • Bounce Rate
    • Click Rate
    • View Rate
  8. This metric represents the cost an advertiser pays for every 1,000 impressions of an advertisement.

    Difficulty: Medium
    • CPM
    • CPC
    • CPA
    • CPL

Think You Know Marketing?

Play a free round in your browser, learn something new with every answer, and challenge your friends to beat your score.

Or get the app

Download on the App StoreGet it on Google Play